It’s Time for Fathers to Drive a Truck Through Their Insecurities

The soul searching, heart-wrenching and second-guessing taking place has to stop. It’s time for dads to apply a heavy dose of common sense and bravado so we can all get on with life. John Wayne, a.k.a. 'The Duke' When you read the headlines that appear on some father-related websites and social feeds, it seems like... Continue Reading →

The Absence of Dads in Marketing: Why Fathers Deserve Equal Exposure

With so much attention devoted to mothers, why aren’t dads given the same amount of respect? You have to give credit to marketers, and the world they’ve built for themselves. They have established credible brands in the minds of American consumers for decades, and in most cases, they reinforce this market position year after year.... Continue Reading →

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